Do you need to attract ideal clients, employees and partners?
If so, then you need a story that summarizes your purpose, with all your strengths, weaknesses, skills and best anecdotes compiled. A good business profile provides business owners and creative entrepreneurs with everything they need in a single document that they can use to produce additional well-written content quickly and easily.
Follow our four-step process to create memorable anecdotes, confidence and clarity.
Profiling your business gives you lots of personalized content for your newsletter, about page, biography, blog articles, pitch decks and press releases. Along the way, you'll make decisions about what you stand for and why you do what you do.
If you are unwilling to devote at least three hours a week to this project, this course isn't for you. We'll ask the right questions. You need to take the time to answer them.
Tracey Arial helps Canadians connect to their communities through ancestor, business and creator profiles.
Her creative entrepreneurship began in 1993, when she moved to Montreal to become a writer. She’s since co-founded four companies and helped manage a charity and four additional social enterprises.
Her profiles appear in hundreds of media stories and 10 books including: I Volunteered, Canadian Vietnam Vets Remember, the Canadian Writers' Guide to Government Action, several Ulysses guides to cycling, hiking and cross-country-skiing and Beads in a Necklace: Stories from Genealogy Ensemble.
She also hosts the Unapologetically Canadian podcast.
PreviewCollect your written materials together and analyze them (9:09)
StartGet motivated by your company purpose (4:11)
StartWhat's your company mission? Should you change it? (1:03)
PreviewImagining the best future for your work (6:12)
StartOrganizing the rest of your course
StartGetting started checklist quiz
Frequently Asked Questions
Let me help you write your purpose story so that you can concentrate on making the world better. If you enjoy the process, you'll have the beginnings of a book.