Do you need to attract ideal clients, employees and partners?
If so, then you need a story that summarizes your purpose, with all your strengths, weaknesses, skills and best anecdotes compiled. A good business profile provides business owners and creative entrepreneurs with everything they need in a single document that they can use to produce additional well-written content quickly and easily.
Follow our four-step process to create memorable anecdotes, confidence and clarity.
Profiling your business gives you lots of personalized content for your newsletter, about page, biography, blog articles, pitch decks and press releases. Along the way, you'll make decisions about what you stand for and why you do what you do.
If you are unwilling to devote at least three hours a week to this project, this course isn't for you. We'll ask the right questions. You need to take the time to answer them.
Tracey Arial specializes in profiling amazing individuals and businesses for blogs, books, newspapers and magazines. She's also an avid year-round gardener and permaculture designer. In addition to the Arial View blog and courses, she operates Notable Nonfiction Ltd., a publisher working to promote true stories in multiple media and Unapologetically Canadian, a podcast that explores the Canadian identity through interviews, stories and personal essays. With others, she co-founded CAUS, a non-profit solidarity cooperative that helps Montrealers grow and prepare seasonal local food; Genealogy Ensemble, a collaborative research and writing group and blog; and Grand Potager, a nonprofit that operates Verdun's municipal greenhouses as an urban agriculture resource centre. Her books include: I Volunteered, Canadian Vietnam Vets Remember, the Canadian Writers' Guide to Government Action and several Ulysses guides to cycling, hiking and cross-country-skiing. She co-edited and co-authored Beads in a Necklace, Family History Stories from Genealogy Ensemble.
StartCollect your written materials together and analyze them (9:09)
StartGet motivated by your company purpose (4:11)
StartWhat's your company mission? Should you change it? (1:03)
StartImagining the best future for your work (6:12)
StartOrganizing the rest of your course
StartGetting started checklist quiz