Profile Your Business

Write your purpose story to attract ideal customers, employees and partners

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Do you need to attract ideal clients, employees and partners?

If so, then you need a story that summarizes your purpose, with all your strengths, weaknesses, skills and best anecdotes compiled. A good business profile provides business owners and creative entrepreneurs with everything they need in a single document that they can use to produce additional well-written content quickly and easily.

Follow our four-step process to create memorable anecdotes, confidence and clarity.

Profiling your business gives you lots of personalized content for your newsletter, about page, biography, blog articles, pitch decks and press releases. Along the way, you'll make decisions about what you stand for and why you do what you do.

If you are unwilling to devote at least three hours a week to this project, this course isn't for you. We'll ask the right questions. You need to take the time to answer them.


Your Instructor


Tracey Arial
Tracey Arial

Tracey Arial helps Canadians connect to their communities through ancestor, business and creator profiles.

Her creative entrepreneurship began in 1993, when she moved to Montreal to become a writer. She’s since co-founded four companies and helped manage a charity and four additional social enterprises.

Her profiles appear in hundreds of media stories and 10 books including: I Volunteered, Canadian Vietnam Vets Remember, the Canadian Writers' Guide to Government Action, several Ulysses guides to cycling, hiking and cross-country-skiing and Beads in a Necklace: Stories from Genealogy Ensemble.

She also hosts the Unapologetically Canadian podcast.


Course Curriculum



Frequently Asked Questions


When does the course start and finish?
The course starts October 4 and finishes in mid-December so you can have your new purpose ready for 2021.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Let me help you write your purpose story so that you can concentrate on making the world better. If you enjoy the process, you'll have the beginnings of a book.

Get started now!