Do you need to attract ideal clients, employees and partners?
If so, then you need a story that summarizes your purpose, with all your strengths, weaknesses, skills and best anecdotes compiled. A good business profile provides business owners and creative entrepreneurs with everything they need in a single document that they can use to produce additional well-written content quickly and easily.
Follow our four-step process to create memorable anecdotes, confidence and clarity.
Profiling your business gives you lots of personalized content for your newsletter, about page, biography, blog articles, pitch decks and press releases. Along the way, you'll make decisions about what you stand for and why you do what you do.
If you are unwilling to devote at least three hours a week to this project, this course isn't for you. We'll ask the right questions. You need to take the time to answer them.
Tracey Arial profiles ancestors, businesses and creators for books, courses, media outlets, a podcast and the web. Her creative entrepreneurship began in 1993, when she moved to Montreal to become a writer. She’s co-founded four companies and helped manage a charity and four additional social enterprises since then. Books include: I Volunteered, Canadian Vietnam Vets Remember, the Canadian Writers' Guide to Government Action, several Ulysses guides to cycling, hiking and cross-country-skiing and Beads in a Necklace, Family History Stories from Genealogy Ensemble.
PreviewCollect your written materials together and analyze them (9:09)
StartGet motivated by your company purpose (4:11)
StartWhat's your company mission? Should you change it? (1:03)
PreviewImagining the best future for your work (6:12)
StartOrganizing the rest of your course
StartGetting started checklist quiz
Frequently Asked Questions
Let me help you write your story so that you can concentrate on making the world better.